GROWTH STRATEGY

Starting from a detailed analysis of the market and an understanding of each client’s attributes (technologies, product/market, financial state, organizational state, etc.), we identify the most appropriate plan for growth. The plan is determined on geography, type of consumer, organic growth or growth through acquisition.

ENTRY STRATEGY AND OPENING OF NEW MARKETS

A new market entry will only represent an excellent development opportunity if it is well planned, based on knowledge of the specific market and followed step by step in its implementation process. Our international diversity and experience allows us to quantify and qualify the target market and distinguish opportunities from challenges. In this way, we identify the most appropriate approach, with the lowest level of risk and therefore drive the company’s future decisions accordingly (partnerships, organization, etc.).

PRODUCT STRATEGY

Whether launching a new product, service, technology or replacing an existing one, our recommendations stem from an extensive analysis of the market, and current technologies. These recommendations focus on a course of action that takes every critical variable into account.

BRAND STRATEGY

We use an integrated approach to brand strategy in order to identify the key decisions that affect the brand, the marketing mix and the consumer. We have also built and implemented a highly sophisticated tool for quantitative and value-based segmentation of consumers. This allows us to capture the exact positioning of the trademark in different locations, at different consumer sectors, and in various moments of its evolution.

FINANCIAL, INVESTMENTS AND M&A OPERATIONS

We support companies in building the best financial plan for the integration of the selected strategy and we facilitate the identification and access to national or international funding sources. We are close to many types of investors (including non-EU) who are interested in investing in Italian companies to develop domestic markets. In addition, we have privileged access to multiple sources of incentives for production localization and technology development, particularly in China. We study and design the most effective strategies to decrease risk in all the acquisition and merger phases.

ORGANIZATION

We use a unique and sophisticated methodology to design and bring the best organizational planning to fruition. We design integrated models to achieve the desired business results: human resources, decision making, reward system, organizational structure, information systems, roles and responsibilities. Furthermore, we provide on-site training to bring these ideas to fruition.

IMPLEMENTATION SUPPORT

Our pragmatic approach implies a willingness to assist our clients with implementing strategies. When necessary or required, we take on leadership roles for transition periods (interim management). We can therefore guarantee the strict adherence to plans and the achievement of the expected results.